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Parts Authority, LLC

Privacy Notice

Last Updated: April 19, 2024

  1. Introduction

Parts Authority, LLC and its affiliates (collectively, ?Parts Authority,? ?we,? ?our,? or ?us?) respect your privacy and are committed to protecting it through our compliance with this policy.

This Privacy Notice (our ?Privacy Notice?) describes the types of information we may collect from you or that you may provide when you visit our websites,,,,,,, and (collectively, the ?Websites?), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Notice applies to information we collect:

  • on our Websites;

  • in email, text, and other electronic messages between you and us;

  • when you contact us or otherwise submit information to us, whether by telephone, via email or through other means;

  • when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Notice; and

  • from third parties.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Parts Authority or any third-party (including our affiliates and subsidiaries);

  • us or any of our affiliates or subsidiaries related to your or any other individual?s employment or potential employment with us; or

  • any third party, including through any application or content (including advertising) that may link to the Websites.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Websites. By accessing or using these Websites, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of these Websites after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

  1. Information We Collect About You and How We Collect It

Throughout this Privacy Notice, the term ?Personal Data? means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. However, Personal Data does not include any deidentified or aggregated information.


We collect Personal Data:

  • directly from you when you provide it to us;

  • automatically as you navigate through the Websites and read our promotional emails;

  • information that we create about you as you use our Websites; and

  • from third parties.

Information You Provide to Us

We collect the following types of Personal Data directly from you when you access or use our Websites: name, postal address, date of birth, email address, telephone number, account name (and number), online identifier, signature (physical or electronic), and in limited circumstances, passport number. In addition, we also collect other types of information that you may provide when you fill out a form (such as via our online chat function) or through your correspondence with us.

The Personal Data we collect on or through our Websites include:

  • information that you provide by filling in forms on our Websites. This includes information provided at the time of requesting information about our products and services, making a general inquiry, entering a contest or promotion, including Parts Authority getaways, sponsored by us, or interacting with a chat bot on one of our Websites. We may also ask you for information when you report a problem with our Websites;

  • records and copies of your correspondence (including email addresses), if you contact us; and

  • details of transactions you carry out through our Websites and of the fulfillment of your orders (e.g., order/payment information and history).

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Websites, we may use automatic data collection technologies to collect certain Personal Data about your interaction with our Websites. By using the website, you consent to our use of automated data collection technologies. This can include information about your equipment, browsing actions, and patterns, such as:

  • details of your visits to our Websites, including browsing history, search history, traffic data, location data (which may be used to locate the city and state that you are in but cannot be used to precisely locate you), log file information, referring/exit pages, date and time of your visit, error information, links clicked, and other communication data and the resources that you access, use, or otherwise interact with on the Websites; and

  • information about your computer and internet connection, such as your IP address, operating system, and browser type.

Other information we collect automatically includes Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways. It helps us to improve our Websites and to deliver a better and more personalized service by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences, allowing us to customize how our Websites appear to you according to your individual interests; (iii) speed up your searches; (iv) identify areas for improvement and further engagement; and (v) recognize you when you return to our Websites.

This information may be collected through the use of cookies (or browser cookies), which are small data files placed on your computer that allow us to collect certain information whenever you visit or interact with our Websites. Some of these cookies are managed by us (first-party cookies), while others are managed by third parties that we do not control (third-party cookies).

Our use of cookies and other similar technologies (such as session replay technology) also allows us to record your interactions with our Websites and information generated in the course of your use of our Websites, such as mouse movements, clicks, page visits, text entered, how long you spent on a page, data that you type into our Websites, and other details of your actions on our Websites.

In addition to cookies, we may include web beacons in our promotional email messages and newsletters in order to determine whether messages have been opened and acted upon. Web beacons are small pieces of code placed in emails that can communicate information about your browser and device to a server. These beacons can be used, among other things, to count the users who visit read an email, or to deliver a cookie to the browser of a user viewing an email.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on our Websites are served by third parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our Websites. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties? tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (?NAI?) on its website ( and from members of the Digital Advertising Alliance on its website (

Information We Create About You

We may also create certain information about you when you use our Websites. When we associate this information with other Personal Data about you, we consider this information to be Personal Data. This information includes your username and password used to access our Websites, postal address, email address, telephone number, purchasing history, profile preferences, and VIN records.

Information We Collect from Third Parties

We may collect Personal Data from third parties, such as our B2B credit management platform, payment gateway provider, and travel agencies partners. When we associate this information with other Personal Data about you, we consider this information to be Personal Data. This information may include name, date of birth, postal address, email address, telephone number, account name, passport number, travel arrangement information, and signature (physical or electronic). In addition, we may also collect other types of information that you may provide to these third parties when you fill out a form or application on their websites or via webpages expressly governed by their privacy policies.

  1. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

  • to provide and personalize our Websites and their content to you;

  • to enable you to participate in the interactive features of our Websites;

  • to provide you with information, products, or services that you request from us;

  • to support, develop, troubleshoot, and debug our Websites, products, and services;

  • to create, maintain, customize, and secure your account with us (such as to provide you with notices about your account);

  • to process, fulfill, support, and administer transactions and orders for products and services ordered by you;

  • to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;

  • to personalize your experience on our Websites and to deliver content and product and service offerings relevant to your interests, third-party sites, and via email or text message (with your consent, where required by law);

  • to facilitate a contest or promotion, including trips, that are sponsored by us that you elect to enter into;

  • to monitor the performance of our Websites, including metrics such as total number of visitors, and traffic;

  • to help maintain the safety, security, and integrity of our Websites, products and services, databases and other technology assets, and business;

  • for internal testing, research, analysis, and product development, including to develop and improve our Websites, and to develop, improve, or demonstrate our products and services;

  • to detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;

  • to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Parts Authority?s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Parts Authority about our Websites? users is among the assets transferred;

  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

  • to notify you about changes to our Websites or any products or services we offer or provide though them;

  • in any other way we may describe when you provide the information;

  • to fulfill any other purpose for which you provide it; and

  • as otherwise permitted by applicable law.

  1. Disclosure of Your Information

We do not sell, share, or disclose your Personal Data for purposes other than those outlined in this Privacy Notice, including any applicable jurisdiction-specific addendum appended to this Privacy Notice. However, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Data that we collect or you provide as described in this Privacy Notice:

  • to contractors, service providers, and other third parties who provide services to us, such as processing or fulfilling orders and transactions, verifying customer information, processing payments, facilitating travel arrangement relating to sponsored trips, providing financing, providing advertising, marketing, storage, and analytic services (e.g., internet cookie information recipients), or providing similar services on our behalf;

  • to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Parts Authority?s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Parts Authority about our Websites? users is among the assets transferred;

  • to fulfill the purpose for which you provide it;

  • for any other purpose disclosed by us when you provide the information; and

  • with your consent or as otherwise permitted by applicable law.

We may also disclose your Personal Data:

  • to comply with: (i) federal, state, or local laws, or to comply with a court order or subpoena to provide information; (ii) civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; and/or (iii) certain government agency requests for emergency access to your Personal Data if you are at risk or danger of death or serious physical injury;

  • to cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers?) believe may violate federal, state, or local law;

  • to receive year-end rebates from our supplier;

  • to exercise or defend legal claims, and to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and/or

  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Parts Authority, our customers, or others.

  1. Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. These third parties may also aggregate the information they collect with information from their other customers for their own purposes.

In addition, we strive to provide you with choices regarding the Personal Data you provide to us and have created mechanisms to provide you with control over your Personal Data:

  • Cookies. On your computer, you may refuse to accept any non-essential browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Websites. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites. You can find more information about cookies at

  • Web Beacons. Web beacons can be refused when delivered via email by disabling HTML images or refusing HTML (select ?Text Only?) emails via your email software.

  • Promotional Offers from Parts Authority (Email). We may also use your information to contact you about our goods and services that may be of interest to you (with your consent, if required by law). If you do not wish to have your email address used by us to promote our own products and services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any email or other marketing communications you receive from us. This opt-out does not apply to information provided to Parts Authority as a result of a product or service experience, purchase, or other transaction.

  1. Your Other Rights


In addition to the choices made available to you with regard to the Personal Data that you provide to us, you may also contact us at the Contact Information below to request access to or correct any Personal Data that we have collected about you. You may also notify us of errors or changes in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Jurisdiction-Specific Rights

The law in some jurisdictions may provide you with additional rights regarding our use of Personal Data. To learn more about any additional rights that may be applicable to you as a resident of one of these jurisdictions, please see the privacy addendum for your jurisdiction that is attached to this Privacy Notice.

  • For Residents of California: If you are a resident of California, you have the additional rights described in our California Privacy Addendum.

  1. Do Not Track Signals

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they ?do not track? your online activities. However, there is no accepted standard for how a website or online service should respond to this signal and, at this time, we do not take any action in response to such a signal.

  1. Data Security

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Websites. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Websites.

  1. Children Under the Age of 18

Our Websites are not intended for children under 18 years of age. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Websites including, but not limited to, your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at

  1. Changes to Our Privacy Notice

We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page. If we make material changes to how we treat our users? Personal Data, we will notify you through a notice on the home pages of our Websites or using a similar method. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for periodically visiting our Websites and this Privacy Notice to check for any changes.

  1. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the ways in which we collect and use your Personal Data described in this Privacy Notice, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below or through the ?Contact? page on our Websites.

Parts Authority, LLC

3 Dakota Drive, Suite 110

New Hyde Park, New York 11042